Knowledge Management as a Tool for Innovative in Telecomunctions Marketing

摘要：

The development of the telecommunications industry is very important to the development of emerging counties.The telecommunications industry forms part of the backbone of communications and network development with the continuous demand that the consumer has placed on the telecommunications industry,innovation has become a crucial element of management.Furthermore,knowledge management has become vital for the modern day organization.With efficient knowledge management the organization is able to formulate and implement the most suitable competitive advantage.This paper will focus on the role that knowledge management plays in the development of innovative marketing namely; China Mobile and MTN,a South African telecommunications organization.Knowledge management aids the organizations competitive advantage and also strengthens the general brand credibility and leverage the organization enjoys due to the consumer.

关键词： Knowledge management Competitive advantage Oligopoly

作者: Ruth Africa

作者单位: School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070

会议类型: 国际会议

会议名称: 第三届产品创新管理国际会议(The 3rd International Conference on Product Innovation Management)

会议地点: 武汉

会议语种:英文

在线出版日期: 2008-10-26（万方平台首次上网日期，不代表论文的发表时间）