Competitive Strategy of Service Product with Quality Differentiation in M-commerce

摘要：

This paper researches the competitive strategies of service products with quality differentiation in mobile commerce.In the complete coverage market and incomplete coverage market,considering of network externality of service product,and using vertical differentiation model,we get the conclusion that high-quality service product obtain more market price,more share and more profits than that of low-quality service product in both markets; In complete coverage market,with network externality coefficient increasing,price of service decrease and the price decline degree of low-quality service is greater than that of high-quality service.According to the results of numerical simulation,quality differentiation degree of service increase with network externality coefficient increasing in both markets; quality and its differentiation degree of two services in complete coverage market is greater than that of in incomplete coverage market.

关键词： mobile commerce mobile operator quality differentiation network externality

作者: Xinjun Diao Deli Yang Runbo Hu

作者单位: School of management of Dalian university of technology. Liaoning. Dalian. 116024

会议类型: 国际会议

会议名称: 2008 International Conference on System Management(2008年系统管理学术研讨会)(2008 CSM)

会议地点: 上海

会议语种:英文

页码: 440-446

在线出版日期: 2008-05-30（万方平台首次上网日期，不代表论文的发表时间）