An Evolutionary Game Analysis of Service enhancement of Manufacturing Enterprises

摘要：

In order to investigate the game between manufacturing enterprises and consumers,this paper discusses their respective costs and revenues,informs the game model between them and analyses Replicator Dynamics Equation based on evolutionary game theory.Game analysis shows: this is a positive relationship between service enhancement and consumers loyalty.At the same time,the outcome of the game can be affected directly by the costs of consumers searching for services from other service providers and conversion costs of disloyalty.Manufacturing enterprises should continuously upgrade services,or do other things,such as optimizing the products quality,enhancing their brand awareness,to retain consumers.

关键词： Manufacturing Enterprises Service Enhancement Consumers Loyalty Evolutionary Game Theory Replicator Dynamic

作者: Qiaolian Cheng Ruijin Zhang Yezhuang Tian

作者单位: School of Management,Harbin Institute of Technology,Harbin,150001,China

会议类型: 国际会议

会议名称: 2008 International Conference on System Management(2008年系统管理学术研讨会)(2008 CSM)

会议地点: 上海

会议语种:英文

页码: 255-260

在线出版日期: 2008-05-30（万方平台首次上网日期，不代表论文的发表时间）