Discussion on Decision Mode of Channel Integration for Manufacturer

摘要：

For Chinese manufactures,the key point of marketing channel model decisions is the lengthways integration of marketing channel.Based on the review of some papers investigating the influencing factors of the lengthways integration of marketing channel,we propose some research hypotheses on the lengthways integration of marketing channel of Chinese manufactures.Then we validate these hypotheses by some investigating data from manufacturers owned by Shanghai light industry holding group company.

关键词： Marketing Channel Integration Influencing Factor

作者: Xiaojun Fan Hongmin Chen

作者单位: School of Marketing & Logistics,Nanjing University of Finance & Economics,Nanjin,210007,China;School School of Antea Economics & Management,Shanghai Jiaotong University,Shanghai,200052,China

会议类型: 国际会议

会议名称: 2008 International Conference on System Management(2008年系统管理学术研讨会)(2008 CSM)

会议地点: 上海

会议语种:英文

页码: 109-115

在线出版日期: 2008-05-30（万方平台首次上网日期，不代表论文的发表时间）