Research on the Logistics Mode of PB products of Retail Enterprises

摘要：

As PB(private brand)products gradually gains the ground in the retailing industry,the optimization of its logisties activities to cut the cost plays a key role in cultivating the competitive advantages.Based on the characteristics,logistics mode and relative influencing factors of PB products,the paper strives to create the appraisal index structure and makes use of the methodological combination of subjective AHP and objective Entropy cocfficient method in anticipation to scientifically and rationally evaluate and select the best PBLM.

关键词： Retail Enterprises PBLM AHP Entropy coefficient method

作者: Zhang De-peng Huang Xue-ling

作者单位: School of Economics & Management,Guangdong University of Technology,Guangzhou,P.R.China,510090

会议类型: 国际会议

会议名称: 2006 Interntional Conferecne on Management of Logistics and Supply Chain(2006物流与供应链管理国际研讨会)

会议地点: 长沙

会议语种:英文

页码: 538-543

在线出版日期: 2006-09-20（万方平台首次上网日期，不代表论文的发表时间）