An Empirical Study on the Effects of Win-back Strategy on Company Performances in China Market

摘要：

The customer win-back management will become a focus in academic field.Comparing and examining the effects on company performances brought about by two kinds of customer win-back strategies,namely price promotion and relationship investment,can provide useful references for companys business operation.

关键词： Win-back strategy Company performance Empirical study

作者: Xiao-fei Tang Ting-Jui Chou

作者单位: School of Economics & Management,Southwest Jiaotong University,Chengdu 610031,China

会议类型: 国际会议

会议名称: 2006 Interntional Conferecne on Management of Logistics and Supply Chain(2006物流与供应链管理国际研讨会)

会议地点: 长沙

会议语种:英文

页码: 505-510

在线出版日期: 2006-09-20（万方平台首次上网日期，不代表论文的发表时间）