Strategies on Logistics Enterprises Customer Segmentation

摘要：

Modern enterprises regard customers-orientation as their crucial guiding ideology for gaining competitive edge,however,different customers make different contributions to the enterprise,it is especially necessary for logistics enterprises to know how to distinguish customers with different values and mannge them through proper customer relations.The paper makes a discussion for logistics enterprises about how to distinguish customers with different values and suggest that logistics enterprises should lay their scheme of customersservice based on dififerent customer values.

关键词： logistics enterprises customer value customer segmentation customer management

作者: Wang　Tao Li Zhixiong

作者单位: School of Economics and Management,Wuhan University,P.R.China,430072

会议类型: 国际会议

会议名称: 2006 Interntional Conferecne on Management of Logistics and Supply Chain(2006物流与供应链管理国际研讨会)

会议地点: 长沙

会议语种:英文

页码: 438-443

在线出版日期: 2006-09-20（万方平台首次上网日期，不代表论文的发表时间）