How Information Sharing Impact Pricing Power in Longitudinal Monopoly Market

摘要：

Aiming at a two-echelon supply chain that consists of one manufacturer and one retailer in a longitudinal monopoly market,where the retailer owns posterior information of demand,the paper studies the effects of information shared with manufacturer by the retailer on both partiespricing powers.We show that when the retailer forecasts the market scale may expand,information sharing increases its pricing power,but the profit of the manufacturer decreases;however,when the retailer forecasts the market scale may shrink,the change of the retailers pricing power between ante-and post-information sharing depends on the relative precision of the forecast information,but it is certain that after information sharing the higher its precision of forecast information,the greater its pricing power and the more it benefits from the strategy of sharing information.

关键词： supply chain posterior information pricing power information sharing

作者: Li Zhiwen Luo Dingti

作者单位: Management Science & Engineering Research Institute Hunan University of Technology,Zhuzhou,China 412008

会议类型: 国际会议

会议名称: 2006 Interntional Conferecne on Management of Logistics and Supply Chain(2006物流与供应链管理国际研讨会)

会议地点: 长沙

会议语种:英文

页码: 348-354

在线出版日期: 2006-09-20（万方平台首次上网日期，不代表论文的发表时间）