The Impact of Marketing Signal on The Profitability of Decision-Making Under Dynamic Competitive

摘要：

The paper researches the influence of marketing signal on decision-making and profitability under dynamic competitive circumstance. Taking the price competition in some enterprises having similar competitive status as background, adapting game simulation software simulating the variety of enterprises profitability under different market signals. The result indicates that the more market signals and game times, the more response enterprises profit. The higher signal credibility, the more enterprises and industries profit. At last, the marketing signals consistencies havent significantly different on response enterprises profit.

关键词： Dynamic Competition Marketing Signals Profitability

作者: Dou Bin

作者单位: Management College of South-Central University for Ethnic Communities,430074

会议类型: 国际会议

会议名称: 2006 International Conference on Management Science and Engineering(2006管理科学与工程国际学术研讨会)

会议地点: 武汉

会议语种:英文

页码: 1414-1419

在线出版日期: 2006-11-08（万方平台首次上网日期，不代表论文的发表时间）