Analyze eCRM among Securities Companies in China based on Data Mining Techniques

摘要：

e-Customer Relationship Management (eCRM) is the new strategy of customer relationship management in security trade in the Internet era. Current CRM system overweigh the automation of business activity more, and it fails to fred information of database. Data mining technology has helped fuel the growth of CRM strategies of securities company. The article introduces CRM of securities company, data mining and the relationship between them, and points out the inevitability and feasibility of implementing CRM for stockjobber in China. Data Mining can forecast the trend and behaviors,thereby nicely support the securities brokerss decisions. This research presents the application of eCRM based on data mining in security trade for keeping good relationships with customers and promoting core competitiveness. Data mining process the data and find information efficiently. Data mining make CRM system become administrators real decision and analysis tool.

关键词： Security Trade Customer Relationship Management (CRM) e-Business Data Mining

作者: Yuan, L He,X.F

作者单位: The Key R&D Center for Finance of Chongqing,Chongqing Institute of Technology,Chongqing,400050,China The Key R&D Center for Finance of Chongqing,Chongqing Institute of Technology,Chongqing,400050,China

会议类型: 国际会议

会议名称: 2006 International Conference on Management Science and Engineering(2006管理科学与工程国际学术研讨会)

会议地点: 武汉

会议语种:英文

页码: 1316-1321

在线出版日期: 2006-11-08（万方平台首次上网日期，不代表论文的发表时间）