Analysis of Web Usage Mining

摘要：

Web usage mining is an effective means to analyze the web usage data and understand the needs of Web-based applications, after analyzed the data, hidden customers can be found, the hyperlink of web structure can be optimized and adaptive web sites can be created, and so on. The paper presents an overview of academic research in web mining and then focuses on the web usage mining and related technologies and tools to study on line consumer behaviour.

关键词： data mining Web mining Web usage mining

作者: Hui Yu Zhongmin Lu

作者单位: School of Management,South -Central University for Nationalities,Wuhan,P.R.China,430074 Business School Wuhan Institute of Technology,Wuhan,P.R.China,430074

会议类型: 国际会议

会议名称: 2006 International Conference on Management Science and Engineering(2006管理科学与工程国际学术研讨会)

会议地点: 武汉

会议语种:英文

页码: 1291-1296

在线出版日期: 2006-11-08（万方平台首次上网日期，不代表论文的发表时间）