Current Situation and Movement of Green Marketing in China Analyze its Resources and Performance

摘要：

Green marketing is very important in 21 century. From the main strength of implementation,to analyze why our green marketing is backward, thinking the government should be the leading strength. On the base, the paper brings forward the principal measures government should strengthen and how to improve the government commitment.

关键词： Green Marketing key strength government commitment

作者: Li Hai-e

作者单位: School of Management,South-Central University for Nationalities WuHan 430074,China

会议类型: 国际会议

会议名称: 2006 International Conference on Management Science and Engineering(2006管理科学与工程国际学术研讨会)

会议地点: 武汉

会议语种:英文

页码: 1149-1152

在线出版日期: 2006-11-08（万方平台首次上网日期，不代表论文的发表时间）