The Literature Review of Researches on PB of Retail Enterprises

摘要：

With the scale expansion of retail-stores, PB product has become the key weapon for retail enterprises and manufacturers to contest marketing channels and customer loyalty. The paper sums up the origin and developing status of PB products at home and abroad, then presents a theoretical summary on the researches of PB products conducted worldwide and ultimately estimates the future theoretical study tendency.

关键词： Retail enterprises PB NB Theoretical study

作者: Zhang De-peng Lin Meng-fei

作者单位: School of Economics & Management,Guangdong University Of Technology,Guangzhou,P.R.China,510090

会议类型: 国际会议

会议名称: 2006 International Conference on Management Science and Engineering(2006管理科学与工程国际学术研讨会)

会议地点: 武汉

会议语种:英文

页码: 1138-1142

在线出版日期: 2006-11-08（万方平台首次上网日期，不代表论文的发表时间）