The Ecology Development of the Marketing Paradigm

摘要：

Take a wide view of marketing development history, the paradigm can be divided into two types clearly One is to think that marketing theories is philosophy,or the corporate culture. It over-emphasize to describe in the abstract idea; Another is to talk marketing to the human resource management, funds manage, logistics, production controls etc,and place them on equal footing, laying particular emphasis on certain and particular management fulfillment activity. In this text, it discuss on the first paradigm.

关键词： Marketing paradigm Ecology Diapason theories

作者: Zhang Xue rong

作者单位: School of Management,South-Central University for Nationalities,P.R.China,430074

会议类型: 国际会议

会议名称: 2006 International Conference on Management Science and Engineering(2006管理科学与工程国际学术研讨会)

会议地点: 武汉

会议语种:英文

页码: 1124-1127

在线出版日期: 2006-11-08（万方平台首次上网日期，不代表论文的发表时间）