The Researches on Develop Mode of PB in Retail Enterprises of China

摘要：

Along with in-depth knowledge about the notion of PB (private brand), many large retail enterprises in China have begun to develop the merchandises of PB. However, the develop mode of PB in retail enterprises usually exists unreasonable aspects, which affect retail enterprises transferring information to customers availably, obstructs the molding and promotion of competitive advantage of PB. This paper analyzes the created conditions of PB, and discusses the category of merchandises selection, the strategy mode and production mode of brand when retail enterprises create their PB.

关键词： Condition develop mode PB Retail enterprises

作者: Li Shuang-mei Zhang De-peng

作者单位: School of Economics and Management Guangdong University of Technology,P.R.China,510090

会议类型: 国际会议

会议名称: 2006 International Conference on Management Science and Engineering(2006管理科学与工程国际学术研讨会)

会议地点: 武汉

会议语种:英文

页码: 1119-1123

在线出版日期: 2006-11-08（万方平台首次上网日期，不代表论文的发表时间）