Managing Stakeholder Relations on the Internet in a Transitional Economy: An Empirical Study in China
Targeted and relevant corporate communication on the Internet offers great opportunities to present an organization to key customers, suppliers, politicians and investors. In research, intelligent systems which aim to provide relevant information that is adjusted to specific situations, precise roles and certain user preferences are discussed. Information overload could be a thing of the past. In practice however, many companies are struggling to implement efficient information logistics to build up and maintain relations with their stakeholders. For example, crisis communication is often poorly developed. How do young professionals view the delivery of information from companies? What are the strategic, organizational, process-and information-technology related barriers to enhancing stakeholder relations on the Internet? What steps do companies need to take to over-come these problems? These questions were the starting point for our research, based on a survey of more than 150 young professionals who are studying for their MBA-degree at Nanjing University.
Stakeholder Information Systems Expert Systems Business Content Relationship Manage ment Personalization
Martin ST(O)BLEIN Zhiling TU
Department of Management Information System,University of Dayton,U.S.A. School of Business,Nanjing University,China
国际会议
南京
英文
569-578
2008-06-06（万方平台首次上网日期，不代表论文的发表时间）