Research of Competitiveness of Enterprise based on the Brand-management

摘要：

In recent years,whether brand or core competitiveness has become the hot topic among corporations and academic field of management.It has an extremely important realistic meaning to concentrate on the research of core competency and brand-management,because it Can help our enterprise to improve the comprehensive abilities,strengthen the core competitiveness,grow pre-eminent brand,and enter the international market.This paper analyzes and summarizes the basic theories on the both side of brand and core competitiveness,and point out that scientific brand-management is a necessary method for enterprises to strengthen and maintain core competitiveness.

关键词： brand brand-management core competitiveness brand-strategy

作者: Zuo Li Yang Yang

作者单位: The Center for Infrastructure Research,Beijing Jiaotong University,Beijing 100044,China

会议类型: 国际会议

会议名称: 2006 International Conference on Management Science and Engineering(2006管理科学与工程国际学术研讨会)

会议地点: 武汉

会议语种:英文

页码: 216-220

在线出版日期: 2006-11-08（万方平台首次上网日期，不代表论文的发表时间）