The Relationship Between SMEs Market Orientation and Technological Innovation-An Empirical Investigation Based on Data from Zhejiang Province

摘要：

Researches over the impact of market orientation on SMEs technology innovation have made certain achievements in recent years.Yet few rake Chinese SMEs as empirical samples,and even fewer focus on the relationship among the dimensions of market orientation and those of technology innovation.This paper intends to investigate the SMEs in Zhejiang Province and conduct an empirical research over whether and how market orientation affects technology innovation.The results show that the former exerts positive influences on the latter,and that the three dimensions of SMEs market orientation( customer orientation,competitor orientation and interfunctional coordination)affect the two dimensions of technology innovation(product innovation,process innovation)to different extents.

关键词： SMEs Market orientation Technology innovation

作者: Zheng Wenshan

作者单位: Zhexi Branch of Zhejiang University of Technology,Quzhou,China,324000

会议类型: 国际会议

会议名称: 2008杭州技术管理研讨会(MOT 2008)

会议地点: 杭州

会议语种:英文

页码: 365-373

在线出版日期: 2008-04-21（万方平台首次上网日期，不代表论文的发表时间）