Factors Affecting Service Innovation in the Hospitality Industry
It is evident that service plays a critical role in the hospitality industry as customers pay more attention to the offered services.Especially competition is fierce based on the similar and substitutable service offerings in the hospitality industry recently.Consequently,service innovation has been considered as crucial in the hospitality industry in order to gain competitive advantage.According to the requirement of service innovation,factors affecting service innovation in the hospitality industry are analyzed.Simultaneously,relevant suggestions are listed for service innovation in the hospitality industry.
Service Service innovation Hospitality
An Yana Duan Zhiyan
School of Economics and Management,Daqing Petroleum Institute,P.R.China,163318
国际会议
杭州
英文
221-225
2008-04-21（万方平台首次上网日期，不代表论文的发表时间）