Soft Power in Nation s Competition and Its Transformation in the Field of Strategic Economics
The theory of soft power made us a clearer and rational issue of reflection of some complicated political problems which could not be settled by using the traditional powers,the similar conditions also appeared in the realm of economic competition.Enterprises can now strengthen themselves by using soft power which mainly contain brand reputation and lobbying.Soft power will be the key resource and new trick of corporate s competitive advantage,as well as that of nations.
Nation s competition Soft power Competitive advantage Innovation
Xie Hong Xiao Liang
School of Management,Zhejiang Gongshang University,Hangzhou 310018,Zhejiang,China
国际会议
杭州
英文
153-157
2008-04-21（万方平台首次上网日期，不代表论文的发表时间）