Consumers Trust Formation in Electronic-Commerce:A Conceptual Model

摘要：

Based on previous literature,this paper proposes a conceptual model about consumers transaction in e-commerce.In this model,we suggest that there are external and internal factors influence consumers transaction trust in e-commerce.External factors include vendor s trustworthiness and internet intermediary s technical reliability.Internal factors include consumer s perceived gain and perceived risks in the e-commerce.The paper goes on to analysis the factors and the way by which they influence the consumer s transaction trust.Propositions are suggested according to the analysis.Lastly,we discuss the implications of this conceptual model for researchers and sellers practice.

关键词： Trust E-commerce Conceptual model

作者: Huiwen Tu Feng Xie

作者单位: Ph.D student in Management School,Zhejiang University & Associate professor in Economics & Managemen Public finance & management school,zhejiang economics & finance institute

会议类型: 国际会议

会议名称: 2008杭州技术管理研讨会(MOT 2008)

会议地点: 杭州

会议语种:英文

页码: 119-123

在线出版日期: 2008-04-21（万方平台首次上网日期，不代表论文的发表时间）