E-Supply Chain Management in Business Marketing Management—A Case Study of AUX

摘要：

This paper selects a famous electricity meter manufacture-Ningbo AUX Group Ltd.for the research on E-Supply chain management in business marketing management.The research starts with an overview of the company,followed by a critical description of qualitative methodology of in-depth,personal interview,and the participants.Next,environment analysis mainly from macro and micro aspects is conducted.After that,the supply chain management are examined from the theory of Value Chain,including inbound logistics,operating,outbound logistics,marketing and sales,service,procurement,selling,technology development and human resource management these nine aspects.

关键词： E-supply chain management Business marketing management Value chain Case study

作者: Chen Ying Gao Changchun

作者单位: Glorious Sun School of Business and Management,Donghua University,P.R.China,200051;School of Busines Glorious Sun School of Business and Management,Donghua University,P.R.China,200051

会议类型: 国际会议

会议名称: 2008杭州技术管理研讨会(MOT 2008)

会议地点: 杭州

会议语种:英文

页码: 19-24

在线出版日期: 2008-04-21（万方平台首次上网日期，不代表论文的发表时间）