Building Trust in Business-to-Business Electronic Marketplaces

摘要：

Although the concept of trust has been studied in many areas,the trust building strategies of Business to business electronic marketplaces are not well studied.This paper analyzed the impact of B2B EMs on trust,and proposed a three dimensional trust building strategy for EMs,including interorganizational trust between intermediaries and participants,between buyers and sellers,and man machines trust between precipitants and servers.This paper has important managerial implications for B2B EM operators.

关键词： Inter-organizational trust man machine trust B2B electronic marketplaces

作者: Shan Wang

作者单位: Renmin University of China Beijing,P.R.China

会议类型: 国际会议

会议名称: 2008 IEEE International Conference on Service Operations and Logistics, and Informatics(IEEE/SOLI’2008)(IEEE服务运作、物流与信息年会)

会议地点: 北京

会议语种:英文

在线出版日期: 2008-10-12（万方平台首次上网日期，不代表论文的发表时间）