Improving Customer Loyalty by Knowledge- Sharing-Based Virtual Communities
Recently the research of knowledge management has attracted great concern among the academia and the business circles,of which knowledge sharing presents as a problem.And virtual communities are considered to be an effective method to implement knowledge sharing,especially recessive knowledge sharing,for the establishment of virtual communities shortens the distance between enterprises and customers and also accumulates a group of faithful customers.Many enterprises have come to realize the significance and effects knowledgesharing-based virtual communities can bring to develop customer loyalty.Therefore,it is important to explore the measures for enterprises to establish effective virtual communities.This paper develops a model of knowledge sharing mechanism in virtual communities.It also discusses the function of knowledge-sharingbased virtual communities in improving customer loyalty for enterprises and offers relevant solutions for establishing virtual communities.
Virtual communities Knowledge management Knowledge sharing Electronic business Customer loyalty
Huanhuai Zhou Mingjing Duanmu
Department of Information Management EngineeringCity College of Wenzhou UniversityWenhou,P.R.China,3 Department of Economic City College of Wenzhou University Wenhou,P.R.China,325035
国际会议
北京
英文
2008-10-12（万方平台首次上网日期，不代表论文的发表时间）