Gender and Customer Loyalty A Case of Clothing Retailing
This study aims to discuss the influence that gender has on customer loyalty in the retail settings.Significant gender differences which reveal that females are more loyal than males in the service sector are supported by research done earlier 10.Previous research in the product retailing context focusing on the case of lightfitting has found that males are more loyal than females which is contrary to the literature 7.This study investigates a more general product category-clothing to minimize the impact that product characteristics could have on the result.Interestingly,the same result has been achieved which suggests that males are more loyal than females in product retail settings.
gender customer loyalty relationship marketing
Xiaoli Lin
School of Commerce and Marketing Central Queensland University Rockhampton Australia
国际会议
北京
英文
2008-10-12（万方平台首次上网日期，不代表论文的发表时间）