Customer Relationship Management System Framework Design of Beijing Rural Commercial Bank

摘要：

Compared with state-owned banks and other commercial banks,rural commercial banks are weak in information systematization and customer management.Based on its market positioning and long term development planning,Beijing Rural Commercial Bank decided to make ‘Customer Oriented as its business strategy and develop its CRM system,which will help the bank distinguish its core market and core clients.Based on the situation and demands of Beijing Rural Commercial Bank,this paper suggested the CRM system framework,which includes the operational CRM,analytical CRM and collaborative CRM hierarchies.

关键词： CRM system rural commercial bank framework design.

作者: Lun Zhang Jinlin Li Yingying Wang

作者单位: School of Management and EconomicsBeijing Institute of TechnologyBeijing,China Development and Marketing Department Beijing Rural Commercial Bank Beijing,China

会议类型: 国际会议

会议名称: 2008 IEEE International Conference on Service Operations and Logistics, and Informatics(IEEE/SOLI’2008)(IEEE服务运作、物流与信息年会)

会议地点: 北京

会议语种:英文

在线出版日期: 2008-10-12（万方平台首次上网日期，不代表论文的发表时间）