Research on E-Commerce Personalized Service Based on Intelligent Agent Technology
In the E-Commerce system,sellers disseminate commodity information,as well buyers look for befitting commodities via the sellers websites.Yet,the scale and source of commodity information have been increasing fleetly along with the quick development of E-Commerce.So sellers are insensible of how to find target market efficiently,and buyers could not find their needed commodities puzzled by the ocean of information.The intelligent agent technology (IAT) can provide good means to resolve the information matching between the seller and buyer in E-Commerce.The IAT can collect,index and filter the domain model and user model knowledge that acquired automatically,and then submit the interested and useful information to the users automatically.This paper presents the holistic framework of personalized service model,and then implements the model by clustering analysis and collaborative filtering recommendation.
intelligent agent personalized service clustering collaborative filtering recommendation E-Commerce
Lixiao Geng Zhenxiang Zeng Yajing Jiang
School of Management,Hebei University of TechnologyTianjin,P.R.China,300130 School of Management,Hebei University of Technology Tianjin,P.R.China,300130
国际会议
北京
英文
2008-10-12（万方平台首次上网日期，不代表论文的发表时间）