An Empirical Study on Trust in Mobile Commerce Adoption
Mobile communication and wireless technology continues to grow at a substantial rate in China as well as in world.Despite this growth,mobile-commerce (m-commerce) still experiences challenges on many fronts.Several studies have identified trust as a major concern for consumers to adopt m-commerce.But,gaining customer trust in m-commerce is a particularly daunting task because of its unique features.Based on previous studies,this paper proposed a model in order to examine trust and its antecedents in m-commerce.Mobile Vender Trust,Mobile Technology Trust and other traditional trust factors were seen as antecedents for m-commerce trust,which will in turn affect intention of adoption.A survey instrument was also developed for collecting data and empirically testing the proposed model.
Adoption Mobile commerce Mobile Technology Trust
Qingfei Min Decai Meng Qiuyan Zhong
School of Management Dalian University of TechnologyDalian City,China School of Management Dalian University of Technology Dalian City,China
国际会议
北京
英文
2008-10-12（万方平台首次上网日期，不代表论文的发表时间）