Determination of Suppliers Optimal Volume Discount Schedules for Heterogeneous Buyers with Price Sensitive Demand
Although the volume discount problem has been studied in the realm of a single supplier and a single buyer,when demand is price sensitive,it is not well understood when a buyer has a group of independent and different buyers.The problem is analyzed as a Stackelberg game whereby the supplier acts as the leader and the buyers act as the followers.Based on the analysis of the buyer s response to a common volume discount schedule,a nonlinear programming is formulated and a heuristic is developed.It is shown that volume discounts is able to significantly stimulated demand.The supplier and the systems profits achieved by volume discounts are higher than quantity discounts,and coordination efficiency of volume discounts is nearly 100％.
heterogeneous buyer pricing price-sensitive demand simulated annealing supply chain management volume discounts
Yiyan Qin
College of Business,Guangxi University for Nationalities,Nanning,Guangxi,530006,PR.China
国际会议
北京
英文
2008-10-12（万方平台首次上网日期，不代表论文的发表时间）