Value uncertain in advance selling:the impact of offering refunds for cancellations
With recent development in technologies such as electronic tickets,smart cards,advance selling and intertemporal pricing now make it appropriate for nearly all services.For example,the advance selling and inter-temporal pricing strategy of airlines have increasingly received attention from both practitioners and researchers.Essentially,advance selling can improve profits when buyers are uncertain about their future valuations of a service.An inter-temporal pricing model with service cancellation is established through incorporating customer value uncertain and service cancellation.The results illustrate that value uncertain and service cancellation affect the optimal inter-temporal pricing strategy,and the seller can profit from refund for service cancellation under certain condition.
inter-temporal pricing value uncertain strategic customer behavior refund for cancellation
Zhiqiang Peng Yu Xiong
School of Economy and Business AdministrationChongqing UniversityChongqing,China The York Management School University of York York Y010 5DD,England
国际会议
北京
英文
2008-10-12（万方平台首次上网日期，不代表论文的发表时间）