Judge Neural Networks for Multi-channel Retailing Competition
With the development of online commerce,its becoming more and more important to deal with multi-channel problem,especially when there is an e-channel.In this paper,we establish neural networks to describe customers decision process.Based on the neural networks,a new price setting game is proposed,which can simulate the competition in multichannel.Since the networks can reflect the real situation well,in simulation experiments,the game and neural networks have shown their ability of describing the multi-channel competition.This provides a powerful tool for retail companiesdecision making.
multi-channel retailer nueral networks e-channel game theory simulation
Hairong Lv Xinxin Bai Wenjun Yin Jin Dong Xiaolin Huang
IBM China Research LaboratoryBeijing,China IBM China Research Laboratory Tsinghua University Beijing,China
国际会议
北京
英文
2008-10-12(万方平台首次上网日期,不代表论文的发表时间)