Manufacturer-dealer chain with two sales efforts
We consider a single period manufacturer-dealer chain,in which the dealer,facing deterministic linear demand,exerts the effort (termed as sales effort) in widening market or improving the brand value,the manufacturer pays the sales effort bill,and at once only one of the two sales efforts can be exerted.The system is modeled as a Stackelburg game.Optimal decisions of the two players are given.Managerial insights based on the linear demand model include: the two players can reach win-win with each of the two sales efforts; the manufacturer should better initiate the sales effort with relatively lower cost.
supply chain sales effort Stackelburg game pricing
Weigang Zhou Chengxiu Gao Suzhen Li
School of Mathematics and StatisticsWuhan UniversityWuhan,Hubei,430072 P.R.of China School of Mathematics and Statistics Wuhan University Wuhan,Hubei,430072 P.R.of China
国际会议
北京
英文
2008-10-12（万方平台首次上网日期，不代表论文的发表时间）