Research on Product Innovation Mode Based on Modularity Theory:A Case Study on Haier Product Innovation
Based on the modularity theory and taking Haier PTOI0 technology water heater as the case,the paper researches Chinese enterprisesproduct innovation mode and features,and reveals how Chinese enterprises product innovation capability forms and what competitiveness it has.Haier builds the capacity of internal modularity through combining model manager system,module manager system with marketization mechanism,and builds the capacity of external modularity through integrating upstream supplierscore technologies on the open product innovation platform.The mode of “internal modularity + external modularityexerts obvious and positive effects on product innovation of Haier: shortening life cycle of product innovation,reducing development cost,promoting diversification,enhancing reliability,increasing market competitive capability.Meanwhile,the mode also possibly hinders the systematic innovation and makes new product imitated easily,leading enterprises to fall into the situation of homogenization competition.The mode this paper discusses may have significant reference value for Chinese enterprise to strengthen product innovation capability and product competitiveness.
product Innovation internal and external modularity
Taohua OuYang Jing Li Zhanfeng Chen
Renmin University of China Beijing,China
国际会议
北京
英文
2008-10-12（万方平台首次上网日期，不代表论文的发表时间）