Logistics Capability Construction Based on Customer Satisfaction
The concept of logistics capability is analyzed from the perspective of customer satisfaction and a study of the relationship between the customer satisfaction and logistics capability is made in this paper.Based on the analysis,a model is built,in which the method of marginal utility is used and a conclusion that when logistics capability meets a certain condition the customer satisfaction is maximized is found out.Furthermore,a program about constructing logistics capability to maximize the customer satisfaction is made.At the end,an example shows how to construct logistics capability that maximizes the customer satisfaction.
logistics capability customer satisfaction marginal utility service level
Xuehao Feng Qilan Zhao
School of Economics and ManagementBei Jing Jiaotong UniversityBei Jing,China School of Economics and Management Bei Jing Jiaotong University Bei Jing,China
国际会议
北京
英文
2008-10-12（万方平台首次上网日期，不代表论文的发表时间）