Customer Acceptance of Internet Banking:Integrating Trust and Quality with UTAUT Model

摘要：

Financial sector is one of the business areas that have been most affected by the spread of Internet.Although millions of dollars have been spent in building online banking systems,reports have shown that potential users may not use the systems for various reasons.So there is a need to identify the factors that determine customer acceptance of Internet banking services.Based on the UTAUT model,the IS quality constructs,and the concept of trust,a comprehensive research model was developed and empirically examined.Results of the data analysis strongly support the model as well as 11 of the 14 proposed hypotheses.

关键词： Internet banking UTAUT trust quality personal innovativeness satisfaction

作者: Dong Cheng Gang Liu Cheng Qian Yuan-Fang Song

作者单位: School of Business Renmin University of ChinaBeijing,P.R.China School of Business Renmin University of China Beijing,P.R.China

会议类型: 国际会议

会议名称: 2008 IEEE International Conference on Service Operations and Logistics, and Informatics(IEEE/SOLI’2008)(IEEE服务运作、物流与信息年会)

会议地点: 北京

会议语种:英文

在线出版日期: 2008-10-12（万方平台首次上网日期，不代表论文的发表时间）