The Experience Service Interaction Management Research Based on the CustomersIndividuation

摘要：

The trend of the world economy jointing to be a whole body enlarges our choosing range.The attraction of the commodity and the service themselves weakens.More and more people turn to care their potential feelings from the service process.But the standardization of the commodity and the service obliterates the individual taste.The experience service interaction is necessary to be in fashion.This paper will discuss what the experience service interaction is and how to manage it scientifically.

关键词： experience service interaction management customers’individuation

作者: Lili Tong Xiaowen Li

作者单位: Economics and Management SchoolBeijing University of Posts and TelecommunicationsChina China Mobile Communications Company of Hunan Province China

会议类型: 国际会议

会议名称: 2008 IEEE International Conference on Service Operations and Logistics, and Informatics(IEEE/SOLI’2008)(IEEE服务运作、物流与信息年会)

会议地点: 北京

会议语种:英文

在线出版日期: 2008-10-12（万方平台首次上网日期，不代表论文的发表时间）