Corporate Culture Quantitative Measurement based on Discrete Choquet Fuzzy Integral
Due to the uncertainty about the corporate culture quantitative measurement caused by the subjectivity of respondents answers on the corporate culture questionnaires,the paper proposes a new integrated method which aggregates the intermediate variables through the discrete choquet fuzzy integrals and adopts Yagers fuzzy entropies to measure the uncertainties of these intermediate variables in order to avoid the subjectivity and complexity of attribute-weight allocation and improve the accuracy of corporate cultures quantitative measurement.The application of the proposed method in an international hotel culture measurement demonstrates that it is feasible and valid.Generally the method can be used widely in related studies.
measurement of corporate culture choquet fuzzy integral fuzzy entropy entropy weight
YIN Bo LU Luoyu
School of Management,University of Electronics Science & Technology of ChinaChengdu,China;School of School of Management University of Electronics Science & Technology of China Chengdu,China
国际会议
北京
英文
2008-10-12（万方平台首次上网日期，不代表论文的发表时间）