The Strategies of Online Third-party Payment Based on Market Competition

摘要：

There is an increasingly competitive market of online third-party payment in China.This paper describes the online third-party payment patterns of competition among enterprises based on Porters five-force model.Then some appropriate competitive strategies are proposed combined with two cases study,cncard.net and shfft.com.

关键词： online third-party payment five-force model competitive strategy

作者: Li Yiqun

作者单位: International Business School,Shanghai Institute of Foreign Trade Donghua University Shanghai,China

会议类型: 国际会议

会议名称: 2008 IEEE International Conference on Service Operations and Logistics, and Informatics(IEEE/SOLI’2008)(IEEE服务运作、物流与信息年会)

会议地点: 北京

会议语种:英文

在线出版日期: 2008-10-12（万方平台首次上网日期，不代表论文的发表时间）