A Linkage Of Markdown Pricing With Aggregate Production Planning
This paper is to study the significance of the cooperation between the markdown policy and the aggregate planning so as to simulate the cooperation between retailers and manufacturers.A fuzzy nonlinear programming model,named Aggregate Production Planning-Markdown Pricing Model (APPMP),is established by integrating the markdown model into Aggregate Production Planning model.Due to the uncertainty of business information and environment,some cost elements are considered to be fuzzy number so that the objective function is fuzzy in nature.The fuzzy programming model is transformed into a crisp parametric model to be solved.The parametric APP-MP is able to help the retailer and the manufacturer flexibly make the pricing decisions,including the magnitude and time of markdown,and production decisions based on different satisfaction levels so that greater profits could be obtained.The example solution shows that the cooperation definitely increases the profits.
aggregate production planning markdown pricing cooperation fuzzy programming
Wenyun Zhu William Chung
Department of Management ScienceCity University of Hong KongHong Kong,PRC Department of Management Science City University of Hong Kong Hong Kong,PRC
国际会议
北京
英文
2008-10-12（万方平台首次上网日期，不代表论文的发表时间）