Business Model and Outlook for a 2D Barcode service for Mobile Phones in China
In this paper,we describe the business pattern of the 2D barcode service for mobile phones in China; pose 4 classification systems for 2D barcode service applications and divide 2D barcode service applications for cell phones into 4 functions: data read model,online decode model,decode confirm model and decode communication model.By means of industry chain analysis,we derive two main income sources,which are direct income and indirect income.Finally,we utilize the analysis model for telecom value-added service,and predict the outlook for the services development by combining the specific characteristics of 2D barcode and evaluating the capacity for its production and diffusion.
2D barcode service business pattern outlook
Zhen Ouyang Bin Zhang
School of Economics and ManagementBeijing University of Posts and Telecommunications School of Economics and Management Beijing University of Posts and Telecommunications
国际会议
北京
英文
2008-10-12（万方平台首次上网日期，不代表论文的发表时间）