Establishing and Refinement of Customer Profile using Transactional Data

摘要：

Customer profiling is becoming increasing important in modern retail industry1.In this paper,we propose an approach which can either build customer profile from scratch or refine existing customer profiles.In our method,all the products in sale are attached with pre-defined labels.We build the customer profile according to the corresponding transactional data.The advantage of this approach can be summarized as follows: 1)The transactional data can provide better understanding of the characteristic of the customers; 2)The customer profile can be updated adaptively and reflect the newest behavior of the customer.Experimental results indicate the advantage of our methods.

关键词： customer profiling retail transactional data

作者: Bin Zhang Zhonglin Lin Wenjun Yin Jin Dong Minghua Zhu

作者单位: IBM China Research LaboratoryBeijing 100094,China IBM China Research Laboratory Beijing 100094,China

会议类型: 国际会议

会议名称: 2008 IEEE International Conference on Service Operations and Logistics, and Informatics(IEEE/SOLI’2008)(IEEE服务运作、物流与信息年会)

会议地点: 北京

会议语种:英文

在线出版日期: 2008-10-12（万方平台首次上网日期，不代表论文的发表时间）