Using Acquisition and Alliance Networks to Gain Competitive Advantage:A Case Study of Shanda
Today,how to enhance a firm s competitiveness has become a hot topic for both academicians and practitioners.In this paper,we first posit that the number and heterogeneity of acquisitions and partners in alliance networks have positive effects on a firm s competitive advantage.Additionally,we also suggest that the positive effects are respectively moderated by the environmental dynamics of industry in which the firm is.Then,by carefully analyzing Shanda,a famous online game company in China,we validated and verified these propositions.The results suggest that,in highly dynamic environment,firms should try to use acquisitions and alliance networks to enhance their core competence and competitive advantage.
Acquisitions Alliance Networks Competitive Advantage Core Competence
Li Zhengwei Wong Wangchan
College of Business Administration,Zhejiang University of Technology,P.R.China,310023 College of Business Administration and Public Policy,California State University Dominguez Hills,Car
国际会议
杭州
英文
424-428
2008-04-21（万方平台首次上网日期，不代表论文的发表时间）