Theoretical Research on Inheriting Degree in Appearance Design ofBrand Products
In the appearance design of a product,the designer should combine his/her creativethinking with the industrial design approaches and skills to carry out the creative design from theaspects of products shape,color and texture,etc.However,from the viewpoint of the brand,acompany or a product should have its own unique style of appearance.How to balance the creativityof designer and the original style is often a contradiction in product design.Based on thisconsideration,this paper presented a concept of Inheriting Degree (ID) in product appearance design.The visual characteristics of the product appearance were analyzed first and the hierarchical systemfor ID in product appearance design was established.The idiographic indexes of ID were given for aproducts appearance in shapes,colors and textures,respectively.By introducing set theory,themathematical models were established and calculation formulae for each kind of ID were proposed.The results of this paper would provide a theoretical foundation for designer to generate designconcepts in brand products.It also would provide a guideline for the development of computer aideddesign and evaluation system for the appearance design of brand products.
Appearance Design Inheriting Degree Shape Color Texture
Z.Gao X.M.Ji C.Q.Zhang
Xian University of Technology,Xian 710048,PR.China;Changzhou Institute of technologe Changzhou 213 Xian University of Technology,Xian 710048,PR.China
国际会议
成都
英文
2008-08-04（万方平台首次上网日期，不代表论文的发表时间）