Core Competencies in E-commerce:Based on Consumer Perceptions Perspective
This study aims to identify the core competencies of the e-commerce industry.By interviewing consumers we filter some key capabilities of the company.This study therefore adopts the resource-based view of the firm to examine internal dimensions such as resources,capabilities,and core competences through consumers perspective in e-commerce industry.The results of this study will be useful for conducting future strategic planning of e-commerce.
core competencies e-commerce capabilities
Pengxiang Jia Qinghua Xia
Economics and Management SchoolWuhan UniversityWuhan China Economics and Management School Wuhan University Wuhan China
国际会议
北京
英文
2008-10-12(万方平台首次上网日期,不代表论文的发表时间)