Management of perceived risk in E-commerce

摘要：

Although there have been many researches on E-commerce and consumers behavior, few application of research has been made to perceived risk management in E-commerce. A model of of Perceived Risk and Decision Making is set up and the source of perceived risk of E-commerce is explored. The function of DT (Degree of Trust) and perceived risk indicate that consumers perceived risk can be controlled to a certain extent in E-commerce.

关键词： perceived risk E-commerce risk management

作者: Yongsheng JIN Zhen GONG

作者单位: School of Economics and Management Beijing University of Posts and Telecommunications,Beijing 100876,China

会议类型: 国际会议

会议名称: 2008 International Conference on Risk and Relianility Management(2008风险与可靠性管理国际会议)

会议地点: 北京

会议语种:英文

页码: 462-464

在线出版日期: 2008-11-10（万方平台首次上网日期，不代表论文的发表时间）