Modelling the diffusion of innovation and water conservation methods through social networks in semi‐arid rangelands
(0) When organizations wish to promote an innovative practice, such as improved conservation or stewardship measures, there is a tradeoff to consider in 1) how beneficial the practice will be, 2) how much effort will be invested in the promotion of the new practice, 3) how widespread the adoption of the practice will be, and 4 ) how likely are the adopted practices to continue beyond the end of the promotion effort.While the first two items are typically technical issues that can be explained by the attributes of the innovations being considered ( Pannell et al.2006 ), the latter two are properties of the societies into which the innovations are being introduced.There have been considerable advances in our understanding of network structure in recent years ( Newman 2003 ) and significant advances in our ability to apply techniques such as agent‐ based models and network models to understand the dynamics of human societies (Janssen and Ostrom 2006).In this paper we describe a prototype model that combines agent‐based and dynamic network models to simulate the diffusion of innovation in a pastoral community in central Australia, and discuss its implications in future extension efforts to pastoral communities.
social networks agent‐based models diffusion of innovation
Paul Box Yiheyis Maru
CSIRO Sustainable Ecosystems,POBox 2111,Alice Springs NT 0870,Australia
国际会议
呼和浩特
英文
2008-06-29（万方平台首次上网日期，不代表论文的发表时间）