Value-added seafood: opportunities and challenges- a United States restaurant chain perspective
Darden Restaurants, Inc. is a Fortune 400 company listed on the New York Stock Exchange that owns and operates 1 450 casual dining restaurants in the United States and Canada. Company brands are Red Lobster, Olive Garden, Bahama Breeze, Smokey Bones and Seasons 52. Red Lobster is a seafood restaurant chain, and seafood is also served by the other brands. Darden Restaurants has a long history of working with its seafood suppliers, both in the United States and foreign countries, to add value to the seafood products it serves in its restaurants. Among other benefits, value-added products enhance food quality, quality consistency and reduce kitchen preparation requirements. These benefits make it possible to offer guests an excellent dining experience at a good value. Darden Restaurants is committed to increasing the number of value-added seafood products and is seeking to purchase many of these items from suppliers in the country of origin. Efforts have been positive, but there have also been some challenges. The challenges to selling value-added seafood items can be summarized as follows: 1)creating an item that is appealing to our guests, 2) represents a value and 3) that is safe and meets all United States and Canadian governmental requirements. To better assist the reader in understanding what is required from a casual dining estaurant perspective, an elaboration of these themes is presented.
George T.Williams
Vice-President,Government & Environmental Affairs Darden Restaurants,Inc.,United States of America
国际会议
青岛
英文
147-150
2007-05-29（万方平台首次上网日期，不代表论文的发表时间）