Why Vertical Partnerships are Keystones? An Illustration from the Civil Aerospace Industry
The objective of the article is to shed light on the importance of vertical partnership chain governance. The empirical research rests on a case study about an aero-engine Original Equipment Manufacturer (OEM), which had to reinvent the governance of its buyer-supplier relationships after a complete repositioning of its business model on services management. Following complete change in its environment-strategy-performance relationship and the translation of this fact into an innovative repositioning, the engine manufacturer has taken the first steps towards a new governance of its vertical partnerships. The case study reveals that, in a context of heavy dependence on external partners and supply chain management imperfections, new organization and governance modes turn out to be necessary. Those should not only moderate the negative and counter productive effects of poor buyer-seller relationships but create and sustain a competitive advantage through the establishment of an effective vertical partnership governance structure.
Partnerships Business Model Aerospace Industry Governance Repositioning
Carole Donada Gwenaelle Nogatchewsky Stephane Nogatchewsky
ESSEC Paris-Singapore,France Paris Dauphine University,France
国际会议
Academy of Innovation and Entrepreneurship 2008(创新与创业国际学术会议)
北京
英文
226-229
2008-03-01（万方平台首次上网日期，不代表论文的发表时间）