BOP Oriented Business Innovation Model

摘要：

The study on BOP Strategy and BOP market oriented business model innovation is a valuable topic. This paper defines the BOP Strategy with three basic types : market-develop BOP strategy, recourse-develop BOP strategy and market-recourse-develop BOP strategy from the view of the strategic goal. Each type is in accordance with the right business model innovation, as the three types are in accordance with different competitive strategies On the basis of the definition of the enterprise competitiveness, this paper develops a matching model between enterprise core competitiveness and BOP strategy. This paper points out the logical relationship among competitive strategy , enterprise competitiveness and BOP market oriented business model innovation.

关键词： BOP market BOP strategy Enterprise Competitiveness Business Model,Innovation

作者: Jing ZHAO Xin GUAN Yunhuan TONG

作者单位: Tsinghua University,China Liaoning University,China

会议类型: 国际会议

会议名称: Academy of Innovation and Entrepreneurship 2008(创新与创业国际学术会议)

会议地点: 北京

会议语种:英文

页码: 194-200

在线出版日期: 2008-03-01（万方平台首次上网日期，不代表论文的发表时间）