How to Win Competitive Advantage through Disruptive Innovation
This paper takes Shenzhou Computer in China as an example to study the disruptive innovation. And other state-owned companies can learn from it. After introducing the conception of disruptive innovation shortly and taking the Third Dimension of the Disruptive Innovation Model of Christensens Disruptive innovation, the author studies Shenzhou Computers background, incentive and, method as well as the result of innovation. We can draw a conclusion from this study that, in this competitive PC industry Chaos, Shenzhou Computer realizes its disruptive innovation and creates a favorable market performance through grasping market opportunities sensitively , as well as using the ways of disruptive innovation timely.
Disruptive Innovation New-Market Disruption Low-End Disruption Shenzhou Computer
Qing LI Gang ZHENG
Zhejiang University,China
国际会议
Academy of Innovation and Entrepreneurship 2008(创新与创业国际学术会议)
北京
英文
78-81
2008-03-01（万方平台首次上网日期，不代表论文的发表时间）